3 Reasons you MUST improve your public speaking (especially if you’re a business owner)

It’s a common thing – having fear or anxiety when it comes to speaking in groups. But it’s such an essential skill, in my mind, because it opens up many many opportunities across the board.

Whether you are in a corporate role, a sales role or a business owner, it is imperative you put time time and effort into becoming a great public speaker. To shy away from public speaking (as many people do) can impact your ability to connect with others, share your message and make a bigger difference in the world.

I want to share with you what I believe to be the 3 biggest reasons you MUST improve your public speaking.

1. Sharing your message

We live in the ‘Information Age’… and the truth is, that the better your ability to share your message or your knowledge, the more successful you will become. These days there are countless platforms for sharing content and guess what?! Most involve some form of public speaking – sure there are blogs and forums when you can hide behind amazing writing skills, but the fact is that video outperforms written word. An interesting statistic I came across recently is that 59% of executives prefer to consume video content that text.

You might be thinking at this point… well why the hell are YOU writing and not videoing?! Never fear… I have this covered – you see there are more strategies at play here than meets the eye! I’ve also put together a video for you on this exact content if you prefer to watch rather than read…. CLICK HERE TO WATCH.

2. Communication

The ability to communicate effectively is one of the MOST important factors in life. Without great communication skills we miss out on many opportunities that may have otherwise come our way – promotions at work, generating more sales, creating collaborations.

You see, communication is at the centre of all human connection. The way we interact with people, not only when public speaking, can determine our quality of life. We are hard wired to connect with others – it’s in our DNA – and we cannot live without it. Part of learning the skills of public speaking is unpacking how we as human beings think, behave and operate… when you understand these things, communication becomes a breeze.

3. Making a difference

If you’re anything like me (and I assume we have some similarities if you’re still reading) you believe your purpose is to make a difference in the world in one way or another. Whether it be a specific cause you’re passionate about, leaving a legacy, inspiring others to make the most out of life, sharing knowledge that will help others… whatever the avenue may be that you have in mind for making a difference – I can tell you this; being able to get up in front of a group of people and share your wisdom and knowledge is THE most effective way to inspire action. Look at some of the great leaders of the past… I’ve no doubt you’ve seen countless quotes from speeches made by the likes of Martin Luther King, Winston Churchill, Barack Obama or more recently Jacinda Adern. These people, along with many others have made an epic difference in the world. It doesn’t matter if you are a fan of any or all of these people, what matters is they have all mastered the art of public speaking in a way that not only allowed them to succeed in their field, but also to make a difference to the world as we know it.

If YOU want to become an amazing public speaker, or simply move beyond the fear you currently experience, this might be of interest to you; CLICK HERE!

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